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Notorious Fire Co. is the premiere first responder lifestyle brand offering products for first responders BY first responders.

Artist-Designed Firefighter Apparel, Stickers & Swag

Welcome to Notorious Fire Co., where authentic firefighter apparel meets bold design.

We create stickers, t-shirts, hoodies, tumblers, and gear designed BY first responders, FOR first responders. No AI. No corporate guessing. Just raw, honest designs from people who've lived the job.

Our Mission
We understand fire service culture. The humor. The brotherhood. The traditions that matter. That's why every piece of gear we create starts with real firefighters and EMTs who know what resonates with crews. Whether you're looking for firefighter stickers for your helmet, shift tees that actually fit the job, or custom merch for your entire station, we've got you covered.

What Sets Us Apart
• Over 100 unique artist-designed graphics
• All printing done in-house for quality control
• US-based production
• 30+% repeat customer rate (crews trust our gear)
• Custom merch options for fire departments, unions, and associations

Our Products
From our best-selling Rosie stickers and shift tees to custom tumblers and water bottles, every product is built to survive 24-hour shifts. We offer sticker packs, apparel, drinkware, and more—all designed with the authentic fire service culture in mind.

Why Choose Notorious Fire Co.?
We're not just selling merchandise. We're part of the community. We show up at FDIC, EMS Fire Pro, and events across the country. We work with organizations to create personalized stores. We listen to crews and create designs that matter.

When you wear Notorious Fire gear, you're wearing something authentic. Something designed by people who get it.

Ready to rep gear that actually understands the job? Browse our full collection of firefighter apparel, EMT gear, and first responder merchandise above.